Persuasion is at the heart of advertising. Marketers want to draw in customers, pique their interest, and inspire them to act. Advertisers frequently use persuasive strategies—some emotional, some rational, and many based on fallacies—to do this. Fallacies in advertising examples have tremendous psychological impact while being technically incorrect arguments. They are a mainstay in the…

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Overview When launching a new business, entrepreneurs often focus on product development, funding, and marketing strategies. However, the company’s name is a crucial factor that subtly influences its course. A name contains strong vibrations that affect public perception and energy alignment in various cultures and contemporary branding methods. The idea of having a “lucky” name…

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